Plasma vs LCD - Plasma best?

I have to admit, I've always had a preference for plasma over LCD. Every time I've gone into any large retailer and looked at all the sets, plasma has always seemed to produce more realistic colours, deeper blacks and much less blur in fast moving scenes, in my opinion.

In recent years, however, LCD has considerably closed the gap and the top manufacturers are consistently producing sets with better contrast ratios and lower response times.

So it was with much interest that I found and read a piece of research on the subject that looks at the views of 603 people in London, Paris and Cologne directly comparing the two technologies in a controlled environment.

The research was commissioned by Panasonic, Pioneer and Hitachi, some of the largest and most respected plasma manufacturers, so clearly their objective was to highlight plasma's superiority. Having said that, Panasonic and Hitachi both also manufacture LCD.

The research was conducted by a completely independent and well respected research company, Synovate. Having checked them out, they do seem to be completely legit.

Onto the results of the research then, this is taken directly from the executive summary:

The results reveal a strong preference for the contrast, black tone, resolution, image depth, sharpness, colour and response speed of plasma.

More importantly, opinions among those who had some prior knowledge of the two technologies swung dramatically toward plasma once they viewed the content side by side in an environment similar to their homes.

Some specifics from the report:

• 65% favour Plasma over LCD for best Colour Quality
• 61% say Plasma delivers the best Sharpness Quality
• 62% indicate that Plasma has the best Response Time
• 72% deem Plasma to have the best Black Quality performance

So, the results of this survey seem very clear then, plasma is superior in almost every way. I have to say, I'm not particularly surprised, as I said, it's been my feeling for a long time.

It's a very interesting read though and even if you don't agree with the results, there are some excellent explanations of the differences between the two technologies and various myths are also dispelled.

I definitely learnt a lot reading the report and I consider myself pretty knowledgeable on the subject.

If you're in the market for a new big screen HDTV, you should definitely read the report thoroughly and then go and make your own judgement on all the sets in your nearest big retailer. The best judge will always be your own eyes.

You can read the report here.