Xbox Live Video to offer HD downloads
Microsoft have announced that they will start offering movie and tv downloads through Xbox Live on November 22nd in the US.
This is a significant announcement for a few reasons, perhaps most importantly that some of the content will be in high definition, which places them at the cutting edge of video downloading.
They're clearly moving to counter on two fronts: firstly to compete with Amazon's Unbox service and Apple's iTunes and iTV; and secondly to differentiate the Xbox 360 from the Sony PS3 and Nintendo Wii.
It's a very interesting move that gives Microsoft a leg-up on their competition in a few ways. If they decide to link the Xbox 360 with the upcoming Zune, it could give them an interesting eco-system with which to properly compete with the iPod, with the full living room through to portal device strategy that Apple is now obviously pursuing.
Could Microsoft actually get there before Apple?
And it kind of neuters one of Sony's key points about the PS3 and it's Blu-ray drive. In some ways it's a leap beyond the next-generation DVD battle between HD DVD and Blu-ray. Why buy physical high definition media when you can just download it to a device that is already plugged into your TV?
Everything is converging as the technology becomes more pervasive - where do you draw the line between the battle for the living room, next-gen consoles and high definition media or are they just part of a much wider war for our homes, content and entertainment in general? I think so.
For more details of Xbox Live Video head over to Engadget HD.
No comments:
Post a Comment