Another PR disaster for Sony
They've done it again. No it's not the laptop battery debacle or delayed, overpriced and oversized PS3s; this time Sony Computer Entertainment Europe sought and gained a High Court order in London to prevent Lik-Sang importing Sony PSPs into the UK from Asia and sets a precedent for the grey importing of PS3s for example.
The result is Lik-Sang has closed down and ceased trading. The response from the gaming community has been, as you might expect, one of great shock, huge disappointment and anger towards Sony.
Customers of Lik-Sang are the very people that Sony should be looking after. They're the early adopters and influencers; the people so excited about Sony products they can't wait to get hold of them. They create a groundswell of interest in products and tell their friends about them and encourage them to buy them as well. It's priceless, free product marketing.
And now these are the very people they have decided to prevent getting hold of Sony products. Judging from some of the gamer comments at the bottom of Lik-Sang's closing down statement, they are even planning on boycotting Sony.
A sad state of affairs for European gamers who are now going to have to wait until Sony finally get their act together and release the PS3 in Europe some 4 or 5 months after Asia and the Us.
That is, if they haven't by then decided to buy an Xbox 360 or Wii instead.
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